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Genius, innovative MagBrix & MagBlox toys are brought to life by Aussie-Ecuadorian family of 4, Carlos, Valeria, cheeky little man 'S' and his furry 4-legged brother Kory. Founded in December 2015, their guiding principle was to find a way to help children and families with limited educational resources. Starting as an online store, the business developped into creating products and STEM workshops for educational centres in Sydney. 

They are working towards creating a foundation to provide access to free education from early years, and aim that their STEAM programs in Australia are also introduced in their curriculum to help shape future world citizens. While constantly working to make a difference here in Australia, they are also grateful that the support they receive is helping shape a bigger dream in Ecuador and places where educational resources are not as readily available.